A URL slug is the part of a URL that uniquely directs to a digital resource. Slugs are usually generated automatically from a page title but may also be entered or altered manually.
https://sites.google.com/view/urlslug/
Optimizing your slugs will improve the user experience on your website and can even help you achieve better SEO rankings. When customizing your website slugs, here are some best practices you should keep in mind:
Keywords
A url slug is the part of a web page address that indicates what it is about. It is similar to a file name, and it helps search engines interpret the intent of the page`s content.
Slugs are usually short and include relevant keywords that describe the page`s subject matter. These keywords help search engines to understand the subject matter of your page, and can improve your website’s ranking on search results.
Shorter slugs are easier to remember than long ones with random numbers and words. They`re also easier to share with social media platforms that have character limits.
Avoid stop words as they are often ignored by search engines. For example, if you have a website about hairstyles and the slug is /best-hairstyles-2021/, people might pass it off as untrustworthy, and they won`t click on your link.
Evergreen
Evergreen content can help you rank higher in Google`s search results. It satisfies all the quality criteria set by Google when ranking web pages, and helps you establish your site as an authoritative resource in your industry.
Content that is evergreen includes FAQs, lists, and `How to` guides. They`re unique, detailed, useful, and SEO optimized.
It`s what people will see when they visit your website or share your content. This can help you to stand out amongst the crowd of internet users. Make it clear and concise by adding focus keywords where necessary, and eliminating words that aren`t needed.
Marketers often compete on price or gimmicks, but an evergreen marketing campaign competes on the value. This means figuring out what your audience values, and orienting your marketing around that.
Short
A url slug is the part of a URL that identifies it. It is generally found after the domain and before any extra parameters or fragments in an URL.
Although some people think that a slug has no importance, it is actually a very important part of SEO. Having an optimized slug means that search engine algorithms can better understand your content.
It helps them to rank your page better. Besides, it also makes it easier for visitors to navigate through your site.
The slug should be descriptive and not too long, because it should be easy to remember and use in the future.
Moreover, a short slug will make it easier for search engines to read and understand.
If you want to optimize your slug for SEO, it should include selected keywords that relate to the content on the page. Avoid stop words such as and, the, or a.
Avoid stopping words
It is important to avoid stopwords when creating a URL Slug. These words have no SEO value, and they can be removed to make the URL shorter.
These words include articles, numbers, prepositions and other phrasing that do not add much to the meaning of a page`s slug. You can leave these words if you think they will make the slug more readable, or serve a different purpose.
Google ignores stop words when crawling web pages. This is because they do not alter the search results or have any informative value.